Breaking Free From Physical IT Infrastructure
About Purple
Purple is a leading national corporate affairs, government relations and investor relations practice. Their mission to “start and shape conversations that matter” drives their work with many of Australia’s largest companies and change-making organisations.
Through their focus on excellence and innovation, Purple delivers impact by combining specialist expertise with broad industry knowledge.
Their approach is built on four key pillars: developing impactful strategies, bringing together the right talent and experience, building influential relationships and continuous innovation.
This focus on purpose and values has made Purple a trusted communications partner for organisations Australia-wide.
When Legacy Systems Meet Modern Ambitions
Purple was at the final hurdle of their cloud transformation journey with just one piece left to complete their 3CX telephony system.
This was more than just a technical upgrade – it was the culmination of their strategic vision for a distributed workforce.
Their existing setup, which was a physical server generating a virtual environment for the 3CX system, was approaching the end of its warranty.
With their sub-provider relocating and a broader strategic initiative to eliminate physical infrastructure, the timing was critical.
The organisation needed a partner who could manage this technical transition and align with their long term IT strategic plans for security, telephony and comprehensive managed services.
Building Tomorrow’s Workplace
TechBrain developed a staged migration approach:
Staged Migration
- Dual environment system
- User acceptance testing (UAT)
- User transitions to minimise disruption
- Manage impact on daily operations
Infrastructure Modernisation
- Migrate file systems to cloud platforms
- Azure AD for identity and access management
- 3CX to fully managed service
Security and Sustainability
- Secure data destruction
- E-waste management
- One off NAS device backup
- Legacy hardware decommissioned
Enabling the Future of Work Through IT
The final piece of Purple’s cloud migration puzzle has unlocked new possibilities Purple’s workforce.
Gone are the days of being tethered to physical infrastructure; team members now seamlessly connect to their work environment from any location, accessing cloud applications through streamlined authentication processes.
Most tellingly, the organisation has scaled its operations smoothly and efficiently, with their technology backbone growing quietly alongside them.
Perhaps the most significant measure of success lies in how unremarkable the technology has become in daily operations.
Team members no longer think about the systems supporting their work – they simply log in and get started, whether from home, the office, or anywhere their work takes them.
Fixed in no time! Appreciate the help – thank you, you guys make tech issues look real easy to solve – when they definitely aren’t!