Women in Tech – The Impact of Language on Attracting Talent

Alexander Darcy



Alexander Darcy

In this article


    Ever given much thought to the words you use every day? Did you know some words are more appealing to one gender than to the other? This is specifically true for job advertisements, and their effect on women in the technology industry.

    In Australia, 28 per cent of women are in professional IT positions, a close second to Bulgaria. TechBrain recently conducted a study and reported that the words we use speak to genders differently, ultimately swaying their perception of relevancy and suitability for the advertised post. How then do we get the right person for the job, and what are the best words to use when advertising a post for your company?

    Women in tech roles

    The study opened speculation that job advertisements and more specifically, the words used to describe the roles and duties of the position, could be the reason behind the gender imbalance in the technological sector. This alludes to further conjecture that the underrepresentation of women in tech is a direct result of job advertisements speaking to a specific gender and resonating less with females.

    The Australian Bureau of Statistics revealed that since 1990 the number of women in tech positions started declining. In addition, only one in five women studying at university are choosing IT as a subject. What then are the reasons for the evident decline and interest in IT roles?

    The TechBrain report delves into the complexities of language for job ads in the tech industry. It further incites how companies in the IT sector can do their part in bridging the gap. Be at the forefront and champion diversity in the tech industry. To find out more, click here for the full report.

    Should you need more information regarding this topic, contact TechBrain – your trusted IT department.