There’s more to a business technology strategy than simply allocating money to IT in the budget – it’s an opportunity to ensure that IT is well-placed to drive growth while supporting your business’ current and future needs.
It’s easy to dismiss IT as just a cost centre – a necessary evil required to keep the lights on and occasionally put out fires – but to view technology this way is to miss its true potential as a business enabler. Employed strategically, IT can drive growth, help the business tackle new opportunities and be a significant contributor to the bottom line.
The key is ensuring your technology strategy remains aligned with your overall business strategy, to guarantee IT never becomes self-serving and is always working for the business. As you’re developing your technology strategy, there are a few key areas to keep in mind to ensure IT delivers on its potential.